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Conceptual Overview
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The challenges in designing and maintaining an online publication can be daunting. After the initial leap from print media to an interactive website, increasing site traffic, leveraging archival content, and creating a rewarding experience for web readers—one that's stylistically fresh and on the cutting edge technologically— present new concerns and opportunities for publishers.

Many of these challenges are resolved by implementing a dynamic site structure, and by using template and database-driven archival software.

Dispatch is such a program. This conceptual overview demonstrates the differences between "static" and "dynamic" sites, and what this means to your online publication and readers.

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