In a dynamic site, we stop thinking about publications simply as issues. Instead, every element of a site is cataloged to create relationships based on authors, artists, keywords, articles, subjects, sections, story types, dates, page positions, column threads, and more.

The end result is what we refer to as the "Dispatch Effect."

As you can see, this is the same site from the static example, but it now has numerous relational links represented by the interconnecting blue lines. The enlarged page (above right) lists some of the new reader paths now possible.