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Us and Them
Volvo Cross Country wagon takes SUV battle to new level
By Marc K. Stengel
JULY 17, 2000:
By the most curious sequence of serendipities, I have found myself
lately with a unique opportunity to make sweeping generalizations about us
and them. And why stop there? I can also say that I have seen the
future--albeit dimly and through insect-smeared windscreens. Just the same,
I'd like to propose to you a few automotive inevitabilities.
The basis for my self-confident clairvoyance is simple enough
I have spent most of the early summer behind the wheel of one or another
version of Volvo's newest V70 wagon. For two weeks in June, while on
vacation in England and Wales, I sat side-saddle on the right, negotiating
the wrong way through traffic in Volvo's odd interpretation of a hot rod,
the V70 wagon in hi-po-turbo "T5" trim worth 247-horsepower. By the time
I'd returned stateside, the Americanized, all-wheel-drive "XC" or Cross
Country version of Volvo's mothership was making its international media
debut in Vermont.
It was not until both vehicles were parked and my bags were unpacked
that I began to intimate certain lessons learned. I'd driven two similar
vehicles in two different cultures on opposite sides of the Atlantic. Each
car created significantly different impressions in its respective "home
territory," and yet both may well point to a shared automotive future where
these impressions converge.
Specifically, I'm talking about evolving public interpretations of
automotive practicality, affordability, and fun. In a nutshell, we Yanks
understand these terms in very different ways from them Brits. For us, the
ideal of practicality has historically been synonymous with "no limits": no
limits on capacities for people and cargo; no limits on horsepower and
torque necessary to move all that capaciousness; no limits on what kinds of
terrain we may choose to traverse; no limits on how many gallons of
inexpensive fuel we may squander.
Now consider these all-American aperçus in light of certain inflexible
features of the British automotive landscape: pre-Christian Roman roads,
scarcely wide enough for single wagons, now serving as the main connectors
between major towns; village lanes scarcely wider than two villeins
standing abreast; off-roading that is traditionally off-limits to all but
the privileged, gentry few; and gasoline that people manage to pump for
nearly $5 per gallon without any apocalyptic wails or disconsolate pullings
of hair.
It can come as no surprise, then, that Volvo's swift T5 wagon cuts quite
a figure in the UK. Although "normal" in size and power by U.S. standards
of taste, the 2000-model V70 wagon is beastly big to the Brits, not to
mention irreverently fast and guiltlessly thirsty for premium fuel, even
with its 21 mpg/city, 28/hwy. mileage rating. Curiously, though, the car is
bigger inside than its predecessor, despite some nominally smaller exterior
dimensions. Moreover, its ability to seat seven occupants--with an optional
two-kiddie bench seat in the back--bears tacit witness to the universal
appeal of America's high-capacity mind-set. But instead of people
and cargo inside a vehicle that already tests the limits of a
typical British parking space, the V70 relegates cargo to the rooftop
inside optional roof pods available through Volvo.
Of course, these same accommodations for roof pods and a third-row bench
seat are available stateside in the new-for-2001 Cross Country version of
Volvo's wagon. Yet their impact is seen as perhaps less clever and more
desperate in our automotive Brobdingnag full of Suburbans, Yukons,
Excursions, and Durangos. I'm sure similar charges will be laid against the
XC's sophisticated all-time all-wheel-drive system, which uses
computer-managed traction control to achieve surprising maneuverability
that very nearly qualifies as "all-terrain." In a land where trucks
presently trump all challengers, a curious-looking "hybrid" station wagon
like the XC risks looking like an SUV wannabe.
I contend virtually the opposite, however. In the future that I dimly
perceive, it is the tried-and-tired American truck that will before long be
looking to adopt certain European civilities. If gas prices are already
excruciating at $1.60 per gallon--and unthinkable at $2--it's time for
stakeholders in American-style V8s to "sell short" and consider making
psychological investments in more unorthodox and efficient powerplants like
Volvo's five-cylinder, low-pressure turbo in the XC. I don't care to
quibble about this: Despite short-term electioneering and OPEC cartel
games, fuel costs can only rise. When they do, the consumptive
features that American drivers presently consider "needs" will revert to
"wants"; and what Europeans already take for granted--smaller motors,
trimmer exteriors, inside/outside arrangements for people and
cargo--Americans will eventually embrace as novel, even revolutionary,
breakthroughs.
The very idea of all-wheel-drive is already a case in point. Derived
from European roadracing experiments in the '60s and perfected by the likes
of Subaru and Audi in today's rally car wars, AWD helps road-going cars
manage traction in unpredictably variable conditions. Traditional
four-wheel-drive, by contrast, has been the hard-core technology that gives
military, construction, and commercial vehicles their mastery over
predictably uncharted or unpaved terrain. I can dimly see a future
when it is no longer conscionable to buy or drive inefficient,
power-hungry, brute-force 4WD vehicles for their occasional skirmishes
off-road.
Into this same future we will welcome the crisp-handling, fun-loving,
fuel-conserving AWD "hybrids." Subaru already deserves credit for setting
the precedent with its Outback wagon, which beat Volvo's larger Cross
Country to market by several years. And now, Volkswagen, Mercedes, and Audi
are all piling on with contending AWD wagons of their own--Europeans all,
mind you, with not yet a hint of an American countermove or reply.

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